Our Team

Denzil M. Hollingsworth

Managing Director

Strategic Advisor: “outside the box” thinker, proficient at identifying opportunities, developing and implementing Strategic Initiatives. Inner-directed self-starter motivated by uniqueness of the challenge and win/win benefits.

Strategic Initiatives

– The Houston Design District, Managing Director:  2019 – Current

• Leading The Houston Design District Initiative to enhance the infrastructure and raise Community Awareness of this conveniently located “Live, Work & Play” environment.
• The Hollingsworth Company, Principal Consultant:  1990 – 
• Partnered in the development and implementation of The Houston Design Center rebranding strategy
• Secured Sponsors and Partnered in the development of Houston Polo Club event programming
• Partnered in a Branding and Product Supply firm.

Prior experiences as a principal or partner include work in International Trade and Investment, as well as Real Estate Development.

Work with non profits has generally been related to food & wine – having chaired and served on a number of committees to support local fundraising in education, the arts and the medical community, currently serving on the Wine Auction Committee for the AHA Heart Ball.

Education:      The Sayre School, Kenyon College

Tracey Cleckler

Marketing Manager

With more than 25 years of marketing, CEO of You Squared Media, Tracey Cleckler, brings her expertise to The Houston Design District. At You Squared Media Tracey along with her colleagues help clients achieve their marketing objectives and more.

You Squared Media is a 13+ yr Full Service Advertising Agency with a demonstrated history of working in the marketing and advertising industry. Tracey is skilled in Broadcast Media Placement, Digital Strategy, Search Engine Optimization (SEO), Outdoor Media Placement, Social Media, and Direct Marketing.

Tracey is a strong business development professional with a Bachelor’s degree focused in Communication and Media Studies from Texas State University. Tracey is a proud mother of three beautiful girls. She enjoys traveling, learning new skills, competitive sports, and experiencing life to the fullest.

Ross LeFevre

Brand Consultant

Ross was born in the Baptist Bible Belt in South Arkansas in 1939. The general attitude there during his formative years was “If you’re not working or praying you’re going straight to Hell.” Turns out that was pretty good training, according to Ross, although he confesses to adding a dash of fun to the “working and praying” recipe. With two older brothers he learned to run fast. That turned out well, too, because it earned him a track scholarship to LSU which was perfect because while he was high on desire, he was low on cash.

Ross married his high school sweetheart, Connie. Three children, six grandchildren and two great grandchild later, Connie’s still his sweetheart.

He has been in Houston since 1963, one year after graduating from LSU. Ross is a 50+year veteran of the advertising, marketing and branding business. He is a unique blend of entrepreneurial drive and strategic communications savvy. After earning a Journalism Degree from LSU, he immediately helped guide a global, offshore drilling company’s successful marketing efforts.

Next, in 1967, he became a principal in a Houston advertising agency. Six years later he founded his own, LeFevre & Associates, which prospered for 17 years doing work for companies like General Motors, Shell Oil Company DuPont, Dresser Industries, Nalco Chemical, Baker Hughes, Weatherford and St. Luke’s Hospital.

Mojo/Chiat Day, a large, international advertising agency, thought enough about LeFevre & Associates to buy the agency from Ross. Before he could improve his golf game, Ogilvy & Mather convinced him he should become a member of its world-famous, worldwide firm. There, his clients included IBM, MasterCard, Shell Oil, EDS and Chase Bank, among others. He was named Senior Partner and Managing Director (CEO) of Ogilvy & Mather’s Houston Office.

After 10 years with Ogilvy, in October ’98, Ross tried to retire again. But he couldn’t. The phone kept ringing. He has consulted for a variety of companies engaged in various disciplines such as custom application development, advocacy advertising, automotive, energy, university fund raising, healthcare, telecommunications, legal marketing services and outsourced business systems.

Ross has been a board member for several organizations. He’s extremely active in charity work, locally and nationally, and he’s an occasional public speaker.

As you might imagine, his golf game is still bad. Oh yeah, Connie convinced him to become a Methodist.

Jonathan Fisher

Brand Consultant

After more than 30 years as a strategic branding consultant, Jonathan Fisher has developed an instinct for what matters and what doesn’t when it comes to aligning business strategy and branding. He has strategically worked with and branded over 200 brands. As BrandExtract’s founding partner and chairman, he has guided the firm’s unified brand methodology, which compares core customer value drivers (defined through voice of customer and quantitative research), with a brand’s strengths, and the competitive marketplace to develop a unique business and brand strategy.

He has applied this strategic model in working with senior leadership, external buyers/prospects, HR, IT and IR communications groups to design and implement complete strategy and branding programs, for both startups and Fortune 100 giants across the country. His program strategies have resulted in billions of revenue growth and reshaped companies think about their brands.

Jonathan is a graduate of Texas Tech University. Prior to founding BrandExtract with Bo Bothe in 2005, he started Fisher Creative in 1994, where he established a place in Houston as a thought leader focused on building integrated brand communications at start of the digital age. He is certified in Model-Netics (management training), Integrity Selling, Customer Journey Mapping Certification (from Neilsen Norman Group) and self-implements EOS by Geno Wickman at BrandExtract.

Jonathan has been recognized for his work with client’s such as Chevron, Fulbright & Jaworski, Total Safety, EFI Global, Millar Medical, Varel, Body Built, FW Cook, Stripes, Zachry and many more in local, national and international competitions.

A lifelong believer in the compounding effect of doing good, Jonathan devotes his time outside of work to organizations that help one-to-many, not just one-to-one. Some of his board service includes Emeritus status with Literacy Advance of Houston, The Branch School, Cink, CareFlash, Genesys Works, Houston Community ToolBank and Houston Philanthropic Society of which is a founding member of the latter two. He currently serves on an advisory marketing committee for ToolBank USA and the National Business Development Association. 

He has taught branding to graduate students at Texas State University and advises San Jacinto College on creative curriculum. And Jonathan regularly speaks at Universities and Industry/Trade groups in the Houston area. You can find more about Jonathan online and through his company website BrandExtract.com.

Cecilia Haneine

Account Manager

Cecy is a creative marketing manager with several years of experience in digital marketing, advertising, anddeveloping engaging social media content that resonates with targeted audiences. She has worked with You Squared Media for 2+ years and is highly skilled at multitasking and prioritizing tasks to complete projects on time and determine appropriate courses of action. Cecy has helped create The Houston Design Districts online brand and continues to provide creative content for the district and its members.